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It’s all in the images

Al Gore’s An Inconvenient Truth documentary was made over ten years ago. It was largely just one man and his PowerPoint presentation, yet it took over $50 million at the box office. You may not have the same fascinating source material next time you have to present to colleagues or customers, but that’s no excuse for just putting up one set of bullet points after another, all on white backgrounds. It’s easier than ever to bring on-screen presentations to life, and the key is imagery.

There are hundreds of thousands of professional-quality photos available online, with complete licence to use in any way you like (look for the “CC0” classification). I’m not a fan of using stock photos on websites or in brochures, where they’ll be seen again and again – they need original photography. But in presentations, fill the screen with something attractive. Here are a few good places to start:

An Inconvenient Sequel: Truth To Power is in cinemas next month.