If you use the Google My Business offering from Google (and you should), then there’s a new feature to play with. ‘Google Posts’ (at least we think that’s what it’s called) is a way of putting up-to-date announcements right on the Google search results page when people look for your company. As an example, if you search for us, you should see some ‘posts’ in the panel on the right. My guess is that these have a limited shelf life, but they’re a good way of dropping important news or offers in front of people.
The feature first saw the light of day over a year ago, in a strictly limited format. The Ars Technica website described it then as being like “a Google+ reboot just for brands”. Now it’s being offered to everyone. There’s more at Search Engine Land here.