Google has just announced two new ‘Analytics Academy’ courses which will interest those of you who’ve always intended to get a better grip on analysing your website visitor traffic. They also come with certification, making them worth doing for anyone who also has their CV in mind. The courses are free and you work online, at your own pace.
Google Analytics for Beginners has 17 lessons with either a video or demo walk-through. Each video is 3 to 8 minutes long. Google reckons the course takes 4 to 6 hours to complete, so it could be done in a few short sessions. You need a score of 80% or better on each assessment to earn a certificate of completion.
Advanced Google Analytics gets you as far as custom dimensions, custom metrics, event tracking, segmentation, channel reports, audience reports, custom reports, remarketing and Dynamic Remarketing. There are 16 video lessons and 5 guided tours, with an expected completion time of 2 to 4 hours.
Once you’ve completed these courses, you should also be prepared for the Google Analytics Individual Qualification (GAIQ) if you want something really impressive to show off. Find out more about Google Analytics for Beginners or Advanced Google Analytics here.