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Making this the year when PPC advertising really works

I’ve mentioned making your website faster and making more videos as possible new year’s resolutions for 2017. My final suggestion this week is something which is closest to home of all for us here at BMON, and that’s getting the most from your search and pay-per-click advertising.

Of course, if you’re already using us to do this for you, then we should be constantly looking at all the possibilities. That said, we wouldn’t ever discourage you from throwing more ideas at us!

If you’re running search and pay-per-click advertising campaigns yourself, resolve to go through all the latest possibilities and determine whether they’re worthwhile, perhaps in the best way possible: by trying them out. Six ideas you might look at include:

  • Expanded Text Ads on Google and Bing Ads
  • Responsive Ads on the Google Display Network
  • Remarketing campaigns
  • RLSA
  • LinkedIn advertising
  • Google Shopping

If any of this sounds daunting, or something you just don’t have the time to do, you know where we are.

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