The vast majority of website designers I’ve worked with come from an artistic background, and have taught themselves the tech side of things. But there’s a third aspect to being a good web designer, and that’s expertise in usability. We tend to assume they have that knowledge, but surprisingly few do.
The result is that when the website designer suggests certain colours, page layouts and menu structures, what they’re probably coming up with is something that looks nice, rather than something which looks nice …and works.
On the ConversionXL blog, in Ghost Buttons: UX Disaster or Effective Design?, the author does some analysis on a style of ‘button’ which has become trendy in web design over the past year or two. Is this ‘ghost button’ effective, or does it just look nice?
Click whichever button you prefer to read the article.