Hands up who’s had a website ‘hacked’ in the past? I hope you haven’t, but it’s not uncommon. The traditional type of hacking has simply been to take over and replace the website. You visit your own home page one day, and something completely new is there. The result is that you end up paying someone to sort it all out and restore your site, preferably as quickly as possible. In the end, you wonder what the point of the whole thing was.
There’s a sneakier type of hacking, however, which can be used by the type of spammers looking to make money online. They put stuff on your site which you don’t even know about, possibly even thousands of new pages. After all, if someone did this, most of us wouldn’t notice.
So how do we keep an eye on this sort of thing? Well, if you ‘crawl’ the site, like Google does, and get a list of all the pages, mystery pages might show up there. But that rather relies on them having a link for the crawler app to follow. Another way is to query Google for pages on your site (just search for “site:www.[whatever]”). Page down into the recesses of the results and see if there’s anything odd there.
Finally, use Google Search Console. If you take a look at the searches which people are making to find your website, you might see some strange stuff there. That’s a good indication that you’ve got some content on your site which you didn’t know about. If that’s the case, call for the IT crowd.