How long does it take to get results in Google?

So much in marketing today gives us instant results. When it comes to SEO, however, things can take a lot longer, and that can be frustrating. So just how long does it take to see results from a new page?

I’ve been testing this out for years. I have a personal blog, which is just full of oddments, some designed purely to test out SEO ideas. I only add something every few months, so if Google likes frequently-updated websites, I doubt it’ll be that impressed by mine. However, some blog entries still really hit the mark in the Google search results. And if I’ve learned one thing, it’s that the visitor traffic can be a real slow burner. Here are three examples, showing the visits landing on these pages from search engines:

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You’ll see that all of them just build and build. The top one took over six months before anything happened, and then suddenly, it took off. The third one has taken two years to steadily reach over 1000 visits a month, and shows no real sign of stopping. I should point out that in each case, the subject matter is fairly timeless, and is unlikely to be affected by outside trends. Google Search Console also confirms that the visits are coming in from a far wider selection of searches than the one or two I had in mind when I wrote the content.

What I’ve learned from this is to be patient. You won’t see dramatic results straight away. But it’s surprising what you can do over the long term if you stick at it.

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