Hey Siri, Who Gets My Business?

Is computer voice command of interest to us in B2B marketing? This will be the year which Windows’ Cortana and Apple’s Siri become established on the desktop, and I believe people will start to use voice input in web search, for example. But does this mean searches will be any different? Almost certainly. It’s going to mean a lot more questions, for example. For example, anyone looking for a blue widget supplier and using Google in keyboard mode would probably just type in ‘blue widgets’. Anyone making a voice search would probably ask ‘who makes blue widgets?’ The results there are quite different. The user may even be taken to a different search engine. Try asking your own phone ‘where can I buy (something)’ or ‘who makes (something)’ and start looking for interesting opportunities to build pages which answer those questions in your sector.

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