What does this company do? Let’s find out.

Designed a web page, and feeling pleased with yourself? Let’s find out if it really gets the message over, shall we? You can get almost anything done online nowadays, and UsabilityHub’s Five Second Test is an interesting idea. Specify a web page or screenshot to look at, and they’ll organise any number of people to look at it and give you the feedback you require at a pretty reasonable charge. Indeed, if you want to organise your own feedback (maybe from friendly customers!), it needn’t cost you anything at all. I’d be prepared to bet that for most business home pages, if you get them to ask people the question: “what does this company do?”, the answers will be pretty interesting. And not in a good way for the company concerned.

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