So, as promised in our look at what a landing page is, what should one contain? I’ve put together a few ideas below in a product landing page template. However, what I really hope you’ll take away from this is wanting to make your normal website product pages take visitors on the same journey. Giving visitors a full sales presentation should not be limited to advertisement landing pages.
Here then is a template I created with a client recently, suitably amended to now belong to our favourite blue widget supplier.
I’ll talk about the various elements of the page tomorrow.