The good folks at one of our favourite UK technical PR agencies, Stone Junction, have come up with one of those lovely ‘infographics’ which get a lot of good points over in an accessible way. “E-mail marketing is not about throwing mud to see what sticks”, they say. “The key to successful e-mail marketing and marketing automation is the quality of the content, not the amount of e-mails you send.” Spend 2 minutes studying this and I guarantee it’ll give you some ideas how to improve your own promotional emails. It did for me.
Not Throwing Mud on the Stone Junction blog.