How to improve your own promotional emails. Guaranteed.

The good folks at one of our favourite UK technical PR agencies, Stone Junction, have come up with one of those lovely ‘infographics’ which get a lot of good points over in an accessible way. “E-mail marketing is not about throwing mud to see what sticks”, they say. “The key to successful e-mail marketing and marketing automation is the quality of the content, not the amount of e-mails you send.” Spend 2 minutes studying this and I guarantee it’ll give you some ideas how to improve your own promotional emails. It did for me.

Not Throwing Mud on the Stone Junction blog.

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