Don’t let your video viewers get away

Those of you who produce YouTube videos for your company (which should be everybody) might like to get updated with the latest opportunities to offer viewers a call to action. I assume that you all begin the description section with a link to a relevant page on your company website anyway, but there’s a chance to add ‘cards’ to your videos too. These can be links to a website, or to related videos. Whatever you do, if you’ve managed to get somebody to watch one of your videos on YouTube, don’t let them get away without offering them the chance to do something.

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