Don’t be told what to do by a CMS

The content management system (CMS) has become the standard for running websites in recent years, and it’s brought some great benefits to website owners and users. However, as I’ve written before, it’s resulted in the lazy creation of websites where the original content on every single page is surrounded by the same old stuff, top, bottom, left and right. Most of this is irrelevant to the main content and nearly all of it is ignored.

We work with a number of companies whose website (or at least the product part of it) only needs to be 5 to 10 pages. For these companies, I do wonder if a CMS is appropriate for these pages. Sure, there might be other parts of the site, such as the news section or a blog, which should be controlled by a CMS. But you don’t have to shoehorn the product pages (and certainly not the home page) into this format if there are only a few of them. Why not create each one in isolation and really do it properly?

Most CMS developers would say, correctly, that their CMS can handle any page design, so it makes sense to put everything under central control. The problem is that once the pages are run by a CMS, almost everyone takes the lazy route and fits the content to a standard template. Taking pages outside of the CMS really focuses the mind on the real freedom you have to put whatever you want on a page.

If nothing else, at least ensure your home page isn’t designed on the same boring template as the rest of your site. You’re in marketing. Be creative, and don’t be told what to do by the IT department.


  1. Jason palmer


    A bad page can cost you a sale, crm’s a false economy, probe the market with mailshots to find clients who want more sales ? Not all do.

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