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About us? Well, we look a bit tedious, don’t we?

You know how important I think the “About Us” page is on a business website. It’s not only one of the most-viewed pages, it’s one which is viewed by the most important visitors of all: your prospects. It needs a lot of thought, especially as to how you can make it “about the two of us“.

Sadly, the typical “About Us” page was written as an afterthought, and is – quite frankly – awful.

It’s a different page from most of your site. Whereas I hope you’d get in good technical writers to provide case studies and technology background articles, I hope you wouldn’t assume the same people could do your “About Us” page. They might be able to do it, but there are also people out there who specialise in this sort of content. You should use them. Here’s one of the better ones to take up the story.

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