I’ve always been a little baffled by how reluctant we’ve been to embrace live video. Sure, Skype has millions of users, but making a Skype video call is still a bit of an “event” for most of us. Broadcasting live events has been possible for years, but is still perceived as to geeky by most people.
I think that’s about to change. The reason is that easy-to-use video streaming apps have arrived on smartphones, and the combination of simplicity and a familiar “camera” may break the market’s resistance. The likes of Microsoft (Skype) and Google will be shaking their heads if someone else gets the business. Live streaming to YouTube has been available for a while.
The current leader appears to be “Periscope”, which launched and was bought by Twitter in a few weeks. The ease with which it works is quite something. I just downloaded it to my iPhone, and immediately I’ve got a whole list of live videos to watch. What’s more, I can “subscribe” to people I follow on Twitter, and get notifications when any of them broadcast (or, as I gather it’s being called, “scope”).
There are likely to be a lot of potential uses in marketing, such as broadcasting product launches, demonstrations and seminars. The social network integration will make it easy to get the message out to customers and easy for them to watch, which could make it a real success. Another reason why I hope you’ve been steadily building your social media (especially Twitter) presence over the past year or two.