Your company probably sends out a number of covering letters, to go with brochures, samples or even orders. When was the last time you (or anyone) actually looked at them?

Even here at a tiny specialist company like BMON, we have at least one covering letter. And even though we have some good people in charge of handling them, I wonder how long we’ve been sending out the same letter? Mind you, at least we’re not just slapping a “with compliments” slip into the envelope.

What about you?