Giving that existing web page an extra push

Here’s a great article that might inspire you to re-evaluate the potential of old but important pages on your website. A Tactical Guide to Making Old Pages Rank in Google Again on Search Engine Journal gives no less than 12 ways in which you can improve the performance of existing pages in search engines. This might be interesting if, for example, you ever find yourself with a page ranking reasonably well and with only some relatively unimpressive pages above it in the Google results. Maybe that top spot is not unattainable. Have a read: I suspect there are several ideas which you could implement quite easily.

Read A Tactical Guide to Making Old Pages Rank in Google Again on Search Engine Journal

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