If you’re launching a new email newsletter, or wondering if your existing one needs a refresh, here’s a good place to start for some inspiration. Really Good Emails is a collection of just that. If nothing else, it’ll give you some idea of what other businesses do in other sectors. It’s always good to remind ourselves that our customers do have lives, and do get stuff which isn’t from us and our competitors.
If you use an emailing service, and they provide templates, it’s always a good idea to adapt one of these, because it will have been tested with the dozens of different email clients used by your readers. However, looking at good examples might direct you towards a similar-looking template.