Another interesting result from the Gardner Business Media survey of managers and engineers in manufacturing, which I mentioned yesterday, looks at social media. Bear in mind that the publisher has tried to identify senior respondents, and their age profile turns out to be largely 50+, but then again, that may well represent your typical buyer too.
The question asked here was “What is your general impression of social media as a business tool?” and the answer was definitely skewed to a below average rating. That’s perhaps not surprising, but then consider that the subsequent breakdown of social media channels includes YouTube and LinkedIn, both given an above-average ranking. That doesn’t suggest that other networks, such as Facebook or Google+, have much of a role to play at all in industrial marketing at the moment.
It was interesting to note too, that Twitter and Facebook were blocked at 20% of the companies surveyed, and even YouTube was blocked at 15%. That said, I remember a time when “the internet” was blocked at an even higher proportion of companies than this.