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Why remarketing has become an unmissable opportunity

I’ve mentioned remarketing a few times recently, but I just received some feedback which emphasised how effective it can be in the longer sales cycle products with which most of us are involved. I do appreciate that “the plural of anecdote is not data”, and I wouldn’t base a marketing strategy on a few second-hand stories, but I doubt this is an unusual tale.

A client of ours tells me that they followed up a sale by asking the customer where they’d first found out about their product. The customer apparently replied that he couldn’t remember (as is normally the case). But he’d been surprised that he hadn’t heard of (never mind used) the supplier before, “because your adverts are everywhere”.

And that, of course, is the beauty of remarketing. Once you’ve got somebody to your website, you’re then able to show them ads all over the web, very cheaply and cost-effectively. It doesn’t really matter whether or not they’re wise to what’s going on, you can give them messages which are tailored just to them, as prospects who are already quite aware of your company. What’s more, for many people, seeing your ads all over the place inevitably gives them a positive impression of your commitment to their market. As part of a strategy of drawing in prospects slowly, it’s an unmissable opportunity.

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