We all know the formats of the headlines which make people click on them (and they can work as email subject lines too). You know the kind of thing: “6 ways to get better results…”, “What No One Tells You About…” etc etc. These have been proven to work; yet in a professional, technical context we tend to ignore them – and I’m as much of a culprit as anyone. However, it’s worth giving them a try, and a good place to start is 100+ Blog Post Title Templates That Grabs (sic) Attention on Twelveskip. The article has a selection of tips, but more importantly, a whole long list of “templates”. I’m sure you could find one which is suitable for your next blog post headline or sales email title, without compromising your seriousness.