See ourselves as others see us

Here’s an interesting tool from Google which you might like to have a play with. The Brand Impressions Tool is designed to give you a visualisation of how your “brand” (which could be a manufacturer you distribute, of course) is seen online, especially visually. Naturally, it’s targeted at major brands, but an interesting insight it might give you is to suggest your brand is actually better known for something completely unrelated, i.e another company or use of the same name.

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