If you think your copywriting for your website (or indeed anything) could be improved, here’s a good article to get you started. It might also be something to which you could point anyone new working for you. “10 Super Easy SEO Copywriting Tips for Improved Link Building” on The Moz Blog was written back in 2011, but nothing on it has been outdated, and possibly never will be.
This cross-heading breaks up the text
If you ask most experienced editors, subeditors, copywriters and page designers about the points made, they’d agree with just about all of them; however, I suspect few could make such a good list off the tops of their heads. You might not be able to use all the tips here in every article, but try to see how many you can include, and see if it produces a better page than normal.
I’ll finish this with a list (and a question). Why? Because:
– Lists get read
– Lists break up the page
– Lists are a good example of the ideas in the article