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Searches triggering your AdWords ads: the data’s still there

Those of you who manage your own Google AdWords campaigns may have picked up on some news recently that Google was withdrawing some of the data it provides. Fortunately there’s no need to worry, as it mainly concerns the data passed over to Google Analytics if your accounts are connected. Specifically, this involves the data on the actual searches which triggered your clicked ads to show. Whilst this is useful (indeed, critical) data to those of us managing AdWords campaigns, it’s still available in the AdWords interface. As Google announced: “Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages. For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search Queries report.”

If you do manage your Google AdWords campaign in-house, and don’t use this sort of data as a matter of course, I suspect that the efficiency of your campaign isn’t all that it should be. You might find, if you’re spending a four-figure sum on AdWords each month, that you could actually save money by outsourcing the whole thing to obsessives like us (I think you mean professionals – Ed). And now, the call to action:

Send for our 2014 Guide to Advertising with Google for Industrial and Scientific Companies.

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