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Look beyond the words

When the success of a website (and ultimately perhaps the business) is all about being found, it might seem strange to remind you to look beyond the words. But we all spend so much time ensuring we have great, on-target copy on our websites, that it’s easy to treat images as an afterthought. However, that would be a mistake. Your product web page is your product brochure, and deserves great photography and diagrams. Tiny, badly shot photos make you look like a cheap eBay seller. Full column width, professionally-shot photos make you look like the class outfit you’d like to think you are. Don’t waste the opportunity.

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