Marketing folks often ask me for suggestions of regular topics they can cover on company blogs and in newsletters which might get the attention of their prospects and customers. Sales-y stuff is easy, but we all know people don’t queue up to request that you send them that. Well, here’s an idea. Do you read quite a lot of material which is published independently in your market sector? I’m thinking of trade magazines, research journals, other newsletters, online forums, bloggers and the like.
I suspect that you do (possibly without knowing quite how much you do read!), and I’d bet that colleagues in sales and technical support do too. Why not produce a “recommended reading” list (say) once a month? We’re all faced with information overload, and as a customer, I’d appreciate some good pointers. As a bonus, you can link to the sources (nicely tagged, of course!) and gain some friends there too. Some of those might be places which could do you a favour in return.