Planning a style of article structure

As a former journalist and magazine editor, my inclination is to follow my news-writing training and use the “inverted pyramid” method for technical articles. I also advise others to use it too. This involves getting the main information up front, and introducing progressively less important stuff as the article goes on.

However, in Why the Inverted Pyramid Doesn’t Work for Business Blogs on the Hubspot Inbound Internet Marketing blog, the author argues that online, people don¬ít consume information in the way the inverted pyramid presents it, and certainly for more general articles, other approaches should be considered. I’m not going to argue with that, as the alternatives presented make a lot of sense, and I probably don’t write these articles in inverted pyramid style either. “List articles”, which always work well online, are a good example of a different technique. One of the commenters on the article even suggests using the same principle as presentations: “tell them what you’re going to tell them; tell them; and then tell them what you told them.”

Whatever your view, planning what style of article you’re going to implement is always a good starting point before you start typing.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.