If you read my piece yesterday on the need to make your website look good and function properly on mobile devices, here’s another good reason to do so, and to implement it well. According to a posting last week on the Google Webmaster Central Blog, Google plans “to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users“, which is code for “sort yourselves out or you’re going down in the search rankings”.
This is consistent with Google’s general policy over the last few years, to favour sites which provide a good experience for web users. The article describes a couple of instances of where things go wrong, but the important implied advice is that if you’re going to get a web designer to update your site to provide better performance on mobile devices, make sure they know what they’re doing. At the very least, they should be very aware of the recommendations and the most common configuration mistakes referred to in the article.