Inc. magazine has just published a list of what it considers to be the best “How To Sell” books of all time. If you’re an avid book reader, like me, I suspect you might find something worth catching up with here, even if it’s only to put aside to take to the beach in the summer. The great thing about sales books is that they don’t really date, so the “classics” are probably as relevant now as they ever were. And I firmly believe that a good grounding in sales techniques is as important in marketing as it is in sales itself.
Here then are Inc. magazine’s top ten books. Enjoy!
10. Selling to Big Companies
9. Mastering the Complex Sale
8. The Psychology of Selling
7. The New Strategic Selling
6. Perfect Selling
5. How to Master the Art of Selling
4. The Greatest Secret in the World
3. Secrets of Closing the Sale
2. The Little Red Book of Selling
1. SPIN-selling
