When Google’s sharing and social media service Google+ was launched about 18 months ago, many web experts saw it as a game-changer, possibly even something which might affect the way we use the web. The fact that you’re probably still a rarity if you have a Google+ account shows that in one sense, it hasn’t taken off. Certainly, it’s very much the province of web-savvy people, mainly because it’s so complicated to understand. I’ll admit that I don’t use it that much (in contrast – although it’s not a directly comparable service – I check Twitter upwards of ten times a day).
But as a website manager I would implore you not to miss out on exploiting the advantages it can offer. Social media such as Twitter and Facebook can prove useful in marketing, but the big thing about Google+ at the moment is the impact it has on your Google search rankings. And nothing, but nothing, brings you to more people’s attention than decent Google search rankings. I would recommend anyone who wants to increase their visibility in Google (that’ll be everyone then) to spend some time with Google+.
I’m not going to reinvent the wheel here: there are some great articles online about making the most of Google+. If you want a small exercise which will bring you some decent benefits, add Google+ to your to-do list, or consider getting someone to look after it as a project. In my opinion, it should be above Twitter or Facebook in your priorities, and even if those aren’t on your radar at all, you should be using it.
There’s an excellent guide to start you off (below) which covers Google+ shares, the Google +1 counter, Google Circles, Google+ company pages and Google authorship. Having just got “Google authorship” myself, I’m expecting a significant upturn in the number of clicks I get on my websites’ results in Google. Try this search. If you see a result from this site, then you’ll probably also see my photo next to it. Although I’m not Brad Pitt, I suspect this highlights the result considerably.
Here then is the introduction to Google+ I mentioned: How to Build a Dominant Google+ Presence on Problogger. Best of luck with your endeavours.