The web is not a marketing tool. What is it then?

The last two days’ articles were quite long, so here’s a short one. Just something to ponder. It’s this: the web is not a marketing tool, it’s a buying tool. Think about that. It’s a tool your customers choose to use, not something you force on them. I know I often say that your website is your top salesman (which it is), but that’s not contradictory if you believe that selling to professionals is more about explaining clearly how a product can meet a need than it is about “closing a deal”.

I lifted the thought from this article on Revenue Journal.

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