It’s just a little thing, but the “favicon” – the tiny icon which appears in browsers next to website and page names – is a finishing touch which has an impact out of all proportion to its size. In many browsers, when people pull down their lists of “favorites” (sic), all the websites have attractive little icons next to them (below). Those websites where the designer forgot to add a favicon have a plain “page” icon and just look, well, unprofessional. Call up your own website and check you’ve got something in place. If you haven’t, go and give the designer a stiff talking-to. It’s never too late (and only ten minutes’ work) to add one.