LinkedIn is an online resource which can be useful in all sorts of ways, from communicating with customers, through checking out sales prospects, to job hunting (and advertising). Really making the most of it is an area which a few people have really made their speciality, and to get a few good suggestions, take a look at the slides of this excellent presentation called Getting The Most Out Of LinkedIn, by Alan Belniak, Director of Social Media Marketing at engineering software developer PTC. I think it’ll give you some decent ideas how you can use LinkedIn both for you and your company.
