A great article on the Francis Moran & Associates blog might make a few company bloggers re-evaluate what they’re doing. 7 reasons why people hate your B2B business blog suggests that too many blogs are guilty of these: having a headline which reads like a bad press release; burying or not having a lead; having grammar and spelling errors; failing to tell readers a story or provide value; offering content which isnt newsworthy; including advertisements; and not allowing readers to comment.
I’m not sure that allowing comments is a good move in low-traffic, uncontroversial business blogs, but a hat-tip to the author for the other six problems. All are worth exploring in more depth. More at 7 reasons why people hate your B2B business blog.