Wow, this is really, really good. If you want to get to understand search engine optimisation (“SEO”), or you have someone in-house who you’d like to train in the subject, then The Beginner’s Guide to Search Engine Optimization is a superb place to start. You can read the entire publication online, or download it as a nicely-presented PDF. The brains behind the guide have impeccable credentials. As an aside, it’s a good example of the compromise I’ve mentioned before, between using great content to improve your search engine referrals, and using it to generate name-and-contact enquiries. The content is all freely available on the website, but if you want the printable version, there’s a (reasonable) request for your name and email address. Enjoy!