It’s less than a fortnight until the implementation of the EU Privacy Law concerning “cookies” and other technology used to store data, and from what I see, very few companies have done anything about it. Clearly most businesses are hiding behind the “safety in numbers” approach and hoping that if overzealous civil servants start prosecuting, theirs won’t be one of the ones chosen. It’s probably a fair gamble. However, I do think that everyone ought to at least be clear on what’s happening. I’d recommend, therefore, the following:
1. You understand exactly what a “cookie” is;
2. Find out what cookies are delivered by your website by running a cookie audit;
3. Understand what’s going on: this video (which has a full transcript on the page) is a good place to start;
At least this way, you’ll be able to respond from a position of informed strength, if the subject is raised in a couple of weeks’ time.