There are two independent events which give you access to a great set of engineering trade press editors in one hit, without having to organise a press conference yourself. These are the long-established “First Friday Club” and the newer “Give Me 5”, which takes a different, but equally appealing, approach. Both take place in London, and should represent a decent return on investment if you’re targeting engineering trade press coverage in the next few months.
The First Friday Club Editors’ Briefing on May 4th will concentrate on automation and energy, and the organisers are expecting between 15 and 25 editors of relevant trade and technical publications. With this format, you have a few minutes to stand up and do a presentation to the assembled group (quite long enough to get your message over, trust me), and then you can join them for an informal lunch. It’s a great way of guaranteeing the journals receive and understand your important announcements. The next Give Me 5 has an “industrial and engineering focus” and takes place on 15th May. This one works slightly differently, in that you give face-to-face, individual 5-minute presentations to a series of 10-12 journalists and then everyone gets to have lunch afterwards. Here you can tailor your pitch to each magazine, which should be interesting. So far the organisers have confirmation of attendance from The Engineer, Professional Engineering, Engineering and Technology, Drives and Controls, Machine Building.net, Controls, Drives and Automation, Plant Engineer, IP&E and The Manufacturer. The First Friday Club normally has a similar spread of titles present.