There’s no doubt that one of the best ways to bring your website to life and make it appear more contemporary is to invest in video content. What once cost thousands of pounds – and weeks of planning – now costs a few hundred pounds even with professionals doing it, and can even be attempted quite realistically in-house. For many businesses, coming up with good ideas for videos is quite difficult, but in the industrial and scientific sectors, we have it easier than most: there’s so much to talk about and demonstrate, and our customers want information, not entertainment. One of the first places you might want to start is with interviews, and if you do, here’s a brilliant article to get you started: 11 Pro Tips for Unmissable Talking Head Videos on ProBlogger. There are a hundred reasons why it’s good to get your salespeople in front of customers to make a sales presentation; for similar reasons, your website will sell more products if visitors can watch someone rather than just read about it.
Take a look at this video to see a good example which any company could commission. The video was made by Southern Video Production Services – highly recommended.