I started to write an article today about the different stages of the buying cycle, and how you might create content for each one, when I came across a terrific article which says exactly what I was hoping to. So do have a read of Listening not talking: Content Marketing for different stages of the buying cycle on the Vertical Leap Blog. Don’t be put off by the recommendations to use social media or video, if all that is still something you consider to be out of your comfort zone. Everything there can also be done with just words and pictures. But it’s a great checklist to ensure every stage has been covered.