Yesterday I mentioned all the SEO scammers out there, and the unavoidable fact that to get someone good, you’re going to have to fork out a substantial amount of money. There are no half-measures. So how does the average industrial and scientific company – with its typically absurdly low internet marketing budget – improve its rankings in Google, which can be worth tens or hundreds of thousands of pounds a year in new business? The answer, of course, is to do it yourself. Great search engine optimisation (SEO) consultancy might be expensive, but reasonable DIY search engine optimisation costs very little – perhaps even nothing, depending on how you cost your time. Devote an afternoon a week, and perhaps find a few hundred pounds for a technical writer to do some of the more tedious work, and you could see some significant results within a few months – certainly within a year. If you want a plan of what to do in that time, email me and ask. What do I get out of it? I’d just like to see a reduction in the number of companies wasting their money on the scammers, and a reduction of the number of companies doing nothing at all to improve their web presence.