Ensuring your great new story isn’t wasted

If you’re producing content for your website which you hope will attract links, discussion or simply customer interest, then have a read of 8 B2B Content Marketing Blunders & How to Avoid Them on the B2B Ideas @ Work Blog. From forgetting the call-to-action to not linking directly to relevant product pages, there’s the basis of a good checklist here. I think the idea of not overselling your brand is a good thing to remember. Readers aren’t interested in you, they’re interested in “what’s in it for me?” and the classic storytelling tradition, your product should only ride to the rescue at the very end.

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