Crafting your Google Sitelinks

If you type your company name into Google, you’ll probably be the first result out of the box, unless you have an unfortunate name. If you’re lucky, you’ll get some little sub-links underneath, and if you’re really lucky, you’ll get those giant links which I write about here a few days ago, like these:

Whatever yours look like, if you have them, they’ll have been generated automatically by Google, based on some algorithm which tries to work out what the most important links on the page are. The chances are that they won’t be the links you’d most like to see there, and in many cases, they might be quite counterproductive links, which really don’t work out of context. So is there anything you can do about them?

Well, you can’t choose them yourself, sadly. But you can tell Google not to show certain links, and eventually craft the ones which are shown into something resembling what you’d ideally have there. You do this by using Google Webmaster Tools (you do have that installed, don’t you?) and choosing “Sitelinks” under “Site Configuration”. Have fun.

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