6 Essential PPC Landing Page Optimizations is one of the best short articles I’ve read for a long while on the subject of landing pages. The difference in response between a good landing page and a poor one (or even just sending someone to a normal boring page on your website) can be enormous. Visitors driven to your website by advertising need to see a page which is immediately relevant and attractive. If you’re spending £1000 on an advertising campaign and you’re losing 20% or even 50% of the potential conversions by having a poorly-designed page, you’re wasting 20% or even 50% of your £1000. Getting a designer to knock you up a dedicated landing page which conforms to the all the suggestions made in the article can cost as little as £200, which sounds like a very good investment to me. If you need a landing page created – whether you’re using us to manage your advertising or not – then do get in touch; we have one of the best designers in the business on call. We can integrate a form and process all the enquiries too.