I would thoroughly recommend a free downloadable eBook from MarketingSherpa, courtesy of Hubspot, called Marketing for Manufacturers Case Studies. Three in-depth articles from the USA dissect the successful marketing strategies used by an industrial data communications equipment manufacturer, an industrial vacuum systems manufacturer and a linear motion components manufacturer. I’m sure many of you will relate to the sectors they’re in, but even for those of you who don’t, the size of the businesses described and the nature of their market sectors should ring a bell. There are examples of their emails, their print ads, their landing pages and much more. It’s very good stuff indeed. Get your copy here.