Expect to see changes in the traffic sent by Google

There’s a major Google update bearing down on us like a train, according to the Official Google Blog. It’s supposedly live in the US, and being “rolled out elsewhere over time”. So if you monitor your Google positions, such as with the weekly charts we send our Insider Programme members, don’t be surprised if you see the graphs becoming a little more volatile than usual. The update is supposed to downgrade low-quality sites, so I’d hope that it wouldn’t affect your company site (and it almost certainly won’t if there’s some decent original content on there). In fact, if you’ve traditionally been beaten in the rankings by some seemingly worthless websites, you may even find the update moves you in the right direction. Watch the Google referrals in your analytics reports closely.

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