A reader (thanks Bob!) recently brought up the subject of QR codes, and how we might use them in industrial marketing. There’s no doubt that this could be an interesting technology. QR codes are two-dimensional barcodes, which of course originally came out of the manufacturing sector, but free smartphone apps to read them bring all sorts of possibilities. The most obvious will of course be in consumer marketing, but it’s a technology which is worth knowing about. And if you’re skeptical that enough customers are going to have the capability or enthusiasm to read them, at least consider how you could be the one to read them, perhaps as part of a response or check-in mechanism.
The best guide I can find at the moment is Marketing with QR codes on Smart Insights Digital Marketing, a great article which discusses a whole range of applications.