Mentioning people arriving at pages all over your site, as I did last week, reminds us of the adage that “every page is a landing page”. It’s quite likely that your home page is the one where most people land, but the majority of visitors could still be landing deeper into the site. Now, I hope your home page states quite clearly who you are and what you do: obvious and essential attributes of a successful site. But what about all the other pages? I’m sure they instantly communicate to visitors which company’s site they’ve arrived on, with a logo (and preferably the company name) in the normal place. However, do they also tell the visitor what your company does?
What does your site have across the top of every page? Is it enough to instantly tell a visitor who you are and exactly what you have to offer? Take a look.
I see plenty of sites where there’s no clue given as to the breadth of the company’s offerings. I land on a page about blue widgets, and it’s not obvious that the company does red widgets (which is what I wanted), so rather than looking around, I go back to Google and look somewhere else. However, a simple strapline which says “we make all types of widgets” will make me hit the site’s “product list” link rather than the back button. A terrible substance-free corporate slogan is a waste of time in this respect.
What do you reckon Motorola (below) has to offer us?