An excellent article on the Stone Junction blog from one of the UK’s most internet-aware technical PR people, Richard Stone, is well worth a read. How to write a good landing page explains how to write web pages which appeal to prospects from different industries. After all, if you were in, say, the pharmaceutical industry, which page would appeal to you more? “Why our Blue Widgets will help you”? Or “Why our Blue Widgets will help you in the pharmaceutical industry”?