Just a recommendation to a really good free resource today: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison is a 27-page eBook from AG Salesworks which is full of good advice. Subjects include identifying your ideal customer, defining a qualified lead, developing a more comprehensive yet targeted marketing strategy, creating content that attracts, implementing an inside sales/teleprospecting strategy, handing leads off to sales, and measuring the results. Download it and enjoy.
