A fundamental skill requirement has crept into the marketing function over the past few years: the ability to write good prose. Now that everyone’s a publisher, it’s becoming increasingly difficult to avoid having to write material which gets presented to the public directly. There’s always something which is so urgent there’s not time to outsource it to a professional writer, and few small or medium sized companies have in-house copywriting specialists.
Even if you don’t have an aspect of the English language which constantly perplexes you, I’d recommend reading Tools and Resources for Grammar, Copywriting, Spelling and More on Noupe, which will point you in the direction of some brilliant online resources for improving your writing. From conquering “the most feared punctuation on earth” to examples of great headlines and “killer” copywriting words, it’s all here.